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DEVER

Brand Lab

LOGO & SYMBOL
DIRECTIONS.

The official symbol is the owl. Wordmark, owl, and horizontal lockup are primary; Discover → Grow modules are a supporting method mark only.

Wordmark Primary

DEVER

Wordmark Primary

Official DEVER wordmark, primary mark for headers and corporate presence.

Symbol Owl

DEVER Owl Symbol

Symbol Owl

Official DEVER symbol. The owl stands for insight through complexity.

Horizontal Lockup

DEVER Owl SymbolDEVER

Horizontal Lockup

Owl symbol + wordmark for documents, decks, and co-branding.

Official · Owl

SYMBOL · OWL

Approved geometry. Plump body, oversized cream eyes, inward pupils, tiny beak, branch and claws as one set.

Primary · Approved Geometry

DEVER Owl Symbol

Owl · Official Symbol

Logo masters stay transparent; preview sits on warm beige for eye contrast.

Ink · On Ivory

DEVER Owl Symbol

Accent · On Rich Black

DEVER Owl Symbol

Method · Primary

DEVER Method Mark

Five Discover → Grow modules. Supporting mark for method storytelling — not a substitute for the official logo.

Method · Outline

DEVER Method Mark

First four modules outlined; Grow stays solid accent. For print and monochrome derivatives.

Deliverables · v1.1

CI BRAND KIT

Official CI package with the owl as primary symbol. Wordmark, symbol, lockup, method, color, and guidelines in one download.

Download full kit · ZIP

DEVER-CI-Brand-Kit.zip · SVG masters · Guidelines · Color tokens

Clear space

Keep at least one module-width of clear space.

Minimum size

Wordmark 80px / Symbol 24px (digital).

Do not

Stretch, skew, recolor, or add shadows.

Full guidelines · 00-GUIDELINES.md

Image credits

Pages carrying DEVER's own narrative use public-domain artworks. Every work below is released under CC0 through the Art Institute of Chicago's open-access programme and is self-hosted here.